Some reasons to sell Amazon puts right now

- Debut of Kindle2 is yet to be announced

- Ebooks are finally taking off.

- Kindle sales is starting to have small material impact on revenue, as the digital inventory is reaching a tipping point

- Cloud Computing is the next big thing (if ebooks arent)

- And, urbanization trends are still clipping along, reducing delivery time.  One more reason, to shop online.

Anyway…for this quarter, I’m selling the $50 July Puts, for all the qualitative reasons I just mentioned, absolutely zero quantitative reasoning, and because this chart says I should be selling volatility.

Amazon Options

…I really don’t mind owning it at 40 and change.

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