The only thing America has left to sell the rest of the world is it’s flare. The blood of American icons and fads will be the exports for years to come. Case study 1: All rolled up into one nice blog and T-shirt company. That’s right, the front door of this “multi-million” dollar enterprise is a blog. Filled with stories, inside jokes, cool pictures, communication to customers and ads for their products. You can get a lesson in marketing, margin, costumer satisfaction & branding power all from somebody that inspires and somehow makes me want to spend $38.99 + shipping and handling to Canada for a T-shirt: Johnny Cupakes
He says he “won’t sell out” but I’m looking forward to the IPO. Sooner the better.